đ Team Leader Ad Technology
Key Infosâ
Jan 2014 - May 2017
Descriptionâ
Multiplatform Ad Tech
As the Team Leader of Ad Technology at Media Impact, a subsidiary of Axel Springer dedicated to selling digital campaigns on both internal and external publications, my primary responsibility was the development of the Ad Stack for Axel Springer's platforms. This included overseeing the creation of state-of-the-art ad integrations for all platforms, including display ads, video ads, apps, and other relevant platforms.
In this role, I led a team of developers and was accountable for ensuring that we had cutting-edge ad integration on every publisher, as well as for managing ongoing improvements to the Ad Stack. One of our most significant achievements was developing the first cross-platform video integration for ads for the Bundesliga, which was a major milestone for our team and the company.
Overall, my position as Team Leader of Ad Technology required a deep understanding of the technology and advertising landscapes, as well as the ability to lead a team and deliver high-quality solutions for our clients.